Brand and Branding. We hear often for these. Sometimes we confuse them with the design of a logo and its corporate application. Is that all?. In Nextline we know that it is much more. Brand is all the things consumers know believe and remember for a product. Branding is the way to build, maintain and grow the brand correctly. Branding requires a proper investigation, analysis, strategy.Behind the design and creation of a Brand lies the”Product myth”. A unique story, described with symbols, colors, words and ideas aiming to give value and content.