In today’s digital world search engines is a valuable promotional tool. The term SEO (search engine optimization) concerns the procedures to be applied to the structure and content of a webpage to appear in the best possible ranking in the search engine results. The ultimate goal is to increase traffic through organic results, ie results Internet users seek for on search engines with the use of keywords concerning the content of the website. In Nextline we give great importance in building websites that are optimized to the search engines. Our special section in the company explores and analyzes each site so content is friendly and interesting to visitors and accessible by search engines like Google.